Marketing News

Business Killer – Targeting The Wrong Customers

February 22, 2012
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Business Killer – Targeting The Wrong Customers

  By Paul Groth Your affair needs to define its target market. Without a defined group to target your marketing message to, all of the associated costs will be lost and your message will be sent out to a margin of people who are not attracted. One of the worst steps you can take...

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Richard Aneser Named Chief Marketing Officer of Lincoln Financial Distributors

February 22, 2012
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Richard Aneser Named Chief Marketing Officer of Lincoln Fiscal Distributors 21, 2012 — /PRNewswire/ — Lincoln Fiscal Distributors (LFD), the indiscriminate delivery subsidiary of Lincoln Fiscal Group (NYSE: LNC), today announced that Richard Aneser has joined the establishment as Chief Marketing Officer, … Read more on Bradenton Herald Global Airports Survey 2012-2013: Market Trends,...

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Social Media is Just Another Tool

February 21, 2012
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Social Media is Just Another Tool

  It Is Not A Sales Plot By Nathan Jamail Social media is powerful, and there are many experts that have shown and believe that social media can really help a company become better known, or take the “word-of-mouth” to another level. Twitter, Facebook and LinkedIn are some of the fantastic social media forums,...

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Video: How to Overcome Cold Calling Fear

January 8, 2012
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Keith Rosen describes the process of overcoming the dread of cold calling (from http://allbusiness.com )   HP: 7/13/11   Marketing:  Tele-marketing video:  Sales Sales:  Prospecting Featured Item:  off 1

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Seth Godin on Social networking – VIDEO

January 7, 2012
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Video on Seth Godin discussing importance of Social Networking and Media.   Marketing:  Internet Marketing video:  Marketing Ecommerce:  Internet Marketing Featured Item:  off 1

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Making the Most of a Difficult Situation

January 6, 2012
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Making the Most of a Difficult Situation

Woman Overcomes Corporal Challenges and Develops a Successful Online Affair By Nathania Stambouli Until six years ago, Dawn Sander was a floor representative in the DVD department of her local WalMart. In 2004, her life was turned upside down when she suffered a brain aneurysm that left her missing one eye and functioning at...

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Boost Productivity and Collaboration with Enterprise Micro-Blogging

January 5, 2012
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Boost Productivity and Collaboration with Enterprise Micro-Blogging

With enterprise micro-blogging, rather than direct your message at a single person or small group, you broadcast your message to all to see in real time. Just as the word “micro” suggests, these are small exchanges (usually 140 font or less) where you’re sharing bullet point bits of in rank with your company. Reckon...

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Getting Started With Social Media in Your Start-Up

January 5, 2012
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Getting Started With Social Media in Your Start-Up

Use Social Media to Contribute to your Marketing Efforts By Barry Thomsen One of the fastest growing areas of electronic communication is social media. And what started as a fad has quickly turned into a new affair tool to make value and also a venue for marketing. The key to successful social media marketing...

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Will People Remember What You Say?

January 4, 2012
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Will People Remember What You Say?

Six Tips for Communicating in a Way That Truly Resonates By Nancy Duarte Today we are overwhelmed with messages. Some are just 140 font long. Others are much longer, but they are constantly bombarding us — trying to lure us to buy and consume in rank (then repeat the process over and over). Equipment...

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Selling in a Tough Economy

January 3, 2012
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Selling in a Tough Economy

How to Distinguish Yourself from the Struggle By Don Hutson One dreaded proclamation from a sales prospect could make a vendor turn pale. "Is this your best deal?” … “I've interviewed a couple of your competitors and they are willing to sell for less." … "Thanks, but we want to shop around before we...

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